According to HypeAuditor, the global influencer marketing industry continues its rapid expansion, driven by economic adjustments, evolving technologies, shifting consumer preferences, and the rise of AI. The industry is projected to reach $24 billion by 2025, up from $21.1 billion in 2024, and to reach $31.2 billion by 2027.
The latest State of Influencer Marketing 2025 provides insights on important influencer marketing statistics and is based on analysis of 76M Instagram, 13.1M YouTube, and 104M TikTok accounts.
